Case Study: Snow Creek Larkspur

When Joe and Michelle came to me, they had an idea for a venue that would host destination weddings, farm to table dinners, corporate and special events. They owned a beautiful property in Larkspur Colorado, about 1/2 hour south of Denver.

Working closely with my client, I helped to name the venue (Snow Creek Larkspur) and develop the visual language of their brand. Our next task was to create a strategic SEO plan and website. I built the website ( using a WordPress theme, which I customized to meet the needs of a multi-pronged business, with at least 3 distinct target markets.

Matching SCL’s service offerings against dozens of the most popular search terms, I crafted an SEO keyword plan with which to enrich the web copy for search.

Next I collaborated closely with Joe and Michelle to create persuasive, high-impact copy and imagery for the site. I continue to maintain the website and write informative, search-driven blog posts.

As a result of our work, received a successful brand and website launch, and this year we have booked several events based on website conversions and old-school marketing strategies.

Snow Creek Larkspur is now more than just an events venue and spot for destination weddings: it’s a fully realized lifestyle brand.

  • Collaborated with client to establish brand look and feel
  • Wrote digital marketing plan
  • Created and executed on SEO plan
  • Built and maintain WordPress site (
  • Ongoing SEO blogging and content development