Branding | Marketing Communications | Copywriting

Objective: To deploy my ten years of marketing communications, branding, and copywriting experience to help your company or organization target and reach its audience with compelling copy, persuasive branding, and action-oriented MarComm.

Professional Summary: Self-starting communications professional with demonstrated ability to produce engaging, integrated marketing campaigns across a variety of platforms, effectively prioritize multiple tasks, and meet tight deadlines; highly astute at achieving marketing goals and communicating brand voice, values, and credibility across a variety of projects and media to diverse target markets.

Areas of Expertise

Integrated brand and communications strategy and implementation, including:

  • Traditional and Search Engine Optimized (SEO) Copy
  • Brand Messaging
  • Online content creation and management
  • Social Media marketing strategy and implementation
  • Print collateral (brochures and sales materials)
  • Campaign concepts

Achievements

Successful branding, copywriting and content management for over 40 companies and organizations within the Denver business community, including:

Phases Design Studio (Denver,CO)

Developed and implemented multi-year, multi-channel, integrated branding and Marketing Communications program (led to Phases’ selection as one of Denver’s 10 fastest-growing small businesses by the Denver Business Journal 2 years running), including creation and management of SEO and traditional Web content (YOY traffic up over 180%, YOY conversions up 33%), Social Media Marketing strategy and implementation, blogging, and campaign development

Denver Resource for Awareness and Prevention ((d-RAP) Denver, CO)

Renamed agency, wrote tagline, and developed key messaging and visual concepts for rebranding; wrote copy tailored for diverse audiences. Successfully managed design, development, and launch of city agency’s integrated Web presence, including Website, Social Media strategy and implementation, blogging, and content development and management; infographic concept and content development

DISHNetwork (Englewood, CO)

Wrote SEO Web copy for DishWorldIPTV, DISHNetwork’s international Internet TV service, leading to an increase of more than 400% in YOY organic traffic in the most recent reporting period

Colorado Real Estate Journal (Denver, CO)

Developed and implemented successful integrated Web strategy, including Website re-design, development, and launch, SEO and traditional Web copy, E-newsletter content and publishing strategy; Social Media and blogging strategy and execution; developed strategy, pricing and copy for print advertisements; assisted in coordination of 3rd party vendors

Realis Real Estate Software (Eastlake, CO)

Renamed company and named flagship product suite; participated in design and development of logos and key messaging for company and software products; developed successful SEO Web content, Press Releases and print collateral; assisted in coordination of 3rd party vendors 

SafeImageMD (Denver, CO)

Wrote copy and developed key messaging for HIPAA-compliant medical technology startup Website; wrote and edited software user materials
Siemens Building Technology Group (Denver, CO) – Assisted with creation and writing of 75-page+ SOQ document template

Education

Bradley University, Peoria, IL. Bachelor of Arts, English

Skills

MS Office Suite; Web Content Management Systems; Photoshop; Social Media Platforms, including Facebook, Twitter, Google+, Pinterest, and LinkedIn

Relevant Work History

The Write Stuff // travitt.com (Denver, CO)

2002-Present // Branding and Marketing Communications Services

Names, taglines, marketing strategy and implementation, SEO and traditional Web copy, online content management; social media strategy and implementation; print and electronic collateral

Phases Design Studio (Denver, CO)

2009-2012 // Brand Consultant, Lead Writer

Project Management, names, taglines, marketing strategy and implementation, SEO and traditional Web copy, online content management; social media strategy and implementation; print and electronic collateral

Colorado Community College System (Metro Denver, CO)

2004-2009 // Adjunct English Instructor and Writing Center Tutor

Writing instruction and tutoring at several Denver-area community colleges

Hydrometrics, Inc. (Denver, CO)

1996-2000 // Project Manager, Site Safety Officer, QA Officer

Project Management; public relations; marketing and internal communications

 

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