By the early 90s, “branding,” was lying bloody and barely alive in a ditch somewhere. Aaaaand we’re back. Happy New… Read more LiveBlogging Scott Bedbury’s “A New Brand World,” – Chapter 1

Best. Business book. Evar! (apologies for 5-years-out-of-date Internet joke) Scott Bedbury built two of the biggest and most recognizable brands in… Read more LiveBlogging Scott Bedbury’s “A New Brand World,” – Introduction